The purpose of this study is to examine the effects of folk culture in Joseph Arthur Gobino's travel book entitled “Three Years in Asia” , based on the content analysis method in which he tries to divide these effect in six categories of hospitality, compliments, customs and types, Iranian art, architectural and urban features and the story of his trip to Iran. Superstitious thoughts were also studied and analyzed. The result of this study shows that although in his account of his trip to Iran Gobino was able to provide a detailed account of Iran's morality and behavior patterns, it would be impossible not to ignore the contrast between the European “I " and the oriental “other” that underlies his thoughts and descriptions of different aspects of Iranian life and customs. Conflicts that have a direct impact on the spectator's mind with the other and with what belongs to his territory, followed by his reports and descriptions.
 

Keywords: popular culture, travel narrative, Gobino, three years in Asia, Qajār era.

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